Watching AD to Game Install Funnel
Keep contrast between key game elements
Gameplay clarity, natural speed, and different gameplay scenarios
Gameplay rhythm in the game matters
Clear game mechanics + Catchy Art + Strong emotions
Player character in Playable zone
Think out of the box
Multiple Camera Angles
Mix and Match components
Each failed prototype is a step towards the Hit game.
Benchmark / Brainstorm.
Finding the toy.
Curvy Punch: 11 cents
Find the mix of Relatable, New, and Proven.
Canvas Run: Snake(Relatable) & New(Snake width) & Count Master (Proven)
Blob Merge: Jelly(New) + Blob Merge(Relatable + Proven)