CPI Tips:

Watching AD to Game Install Funnel

Source: https://youtu.be/AqO_kunQbGY?t=154

Keep contrast between key game elements

Source: https://youtu.be/AqO_kunQbGY?t=312

Gameplay clarity, natural speed, and different gameplay scenarios

Source: https://youtu.be/AqO_kunQbGY?t=490

Gameplay rhythm in the game matters

Clear game mechanics + Catchy Art + Strong emotions

Player character in Playable zone

Think out of the box

Multiple Camera Angles

Different themes

Mix and Match components

Mindset

• Source: https://www.youtube.com/watch?v=VABa-dHXyAQ

• Each failed prototype is a step towards the Hit game.

• Programming/Thinking balance.

• Benchmark / Brainstorm.

• Finding the toy.

• Curvy Punch: 11 cents

• Find the mix of Relatable, New, and Proven.

  • Canvas Run: Snake(Relatable) & New(Snake width) & Count Master (Proven)

  • Blob Merge: Jelly(New) + Blob Merge(Relatable + Proven)