Madhu Kalva
CPI Tips:
Watching AD to Game Install Funnel
Source: https://youtu.be/AqO_kunQbGY?t=154

Keep contrast between key game elements
Source: https://youtu.be/AqO_kunQbGY?t=312

Gameplay clarity, natural speed, and different gameplay scenarios
Source: https://youtu.be/AqO_kunQbGY?t=490
Gameplay rhythm in the game matters

Clear game mechanics + Catchy Art + Strong emotions

Player character in Playable zone

Think out of the box

Multiple Camera Angles

Different themes

Mix and Match components

Mindset
Each failed prototype is a step towards the Hit game.
Programming/Thinking balance.
Benchmark / Brainstorm.
Finding the toy.
Curvy Punch: 11 cents
Find the mix of Relatable, New, and Proven.
Canvas Run: Snake(Relatable) & New(Snake width) & Count Master (Proven)
Blob Merge: Jelly(New) + Blob Merge(Relatable + Proven)