Retention Tips:

Garding levels: Easy, Medium, Hard, etc

• Source: https://youtu.be/YSJvz6ilf60?t=371

• Point out when something is difficult.

• Higher acceptance of failure difficult levels

Change difficulty based on user performance

Source: https://youtu.be/YSJvz6ilf60?t=536

• Adaptive difficulty. [from Candy Crush]

  • Based on player skill.

  • Not visible to the player

  • Challenging without Blockers

Spend time on Level Desing: [has potential and levels]

• Spend time on level design. [If you don't love your game players won't eaither]

• Make sure you have enough content.

• Mesure everything. Progress of like 100 levels to understand when to introduce new things.

• Ex: Dig This has 4700 levels. After 1 year, core users also made content.

Source: https://www.youtube.com/watch?v=YSJvz6ilf60&list=LL&index=6&t=173s

Adding meta [after launch]

Source: https://youtu.be/YSJvz6ilf60?t=674

• Building city with money earned

• Very time-consuming.

• Viable when you have a more user base. In Castle Raid had 3% - 5%.

Consider Gamers as well [after launch]

• In general focus on everyone to have maximum impact. But, sometimes gamers spend more time money on your game. So don't ignore them.

• Ex: Create multiple play modes: to attract hardcore users and not ignore casual players. Lots of money was spent on these games.

Push notification [after launch]

Source: https://youtu.be/YSJvz6ilf60?t=620

• Adding generic won't help you.

• Implement reasonably. Ex: after clearing all levels ask for permission to notify when there are new levels. or in Candy Crush (new lives, spinner, boosters etc)